Jesse Cook

Beyond his prolific accomplishments as a beloved Nuevo Flamenco guitarist over the past 25 years, JESSE COOK has honed his skills as a composer, producer, arranger, performer and filmmaker.

By the numbers, Jesse Cook has ten platinum and gold studio albums with combined sales exceeding two million copies, 700 million streams online, five concert DVDs and live discs, five PBS specials, a library of over 300 YouTube videos, a JUNO Award win and 11 nominations, three Canadian Smooth Jazz Awards, a Gemini Award, and an Acoustic Guitar Magazine Player’s Choice Silver Award to his credit.

Many of Jesse’s records have charted top 10 on the US Billboard Charts. Over the past three decades, thousands of concerts have been performed in dozens of counties. Some diehard fans have seen 20 or more shows. That fanbase has scaled exponentially with the digital reach his music and content now enjoy.

Suddenly, homebound in 2020, due to the pandemic, Cook doubled down creating content for social media. Connecting with his fans and creating a new YouTube series that amassed 2 Million views a month. A notable accomplishment during this time was the Love in the time of Covid video project. Jesse created one music video a week often playing all the instruments. The 31 videos of the series have amassed over 35 million views to date.

Sleeves ever rolled up, Cook worked tirelessly with his team to relaunch the “Tempest” Tour when live audiences became possible again in 2022. He performed over 80 shows with 80% attendance rate - well above the industry standard. More than 100,000 tickets were sold and a five-page article in Guitar Player Magazine reflected this widening appeal.

In 2023, Jesse’s Libre Tour visited 85 markets. Jesse was invited to participate in Eric Clapton’s Crossroads Festival of renowned guitarists in Sept 2023. Jesse’s Instagram reels have become viral, with his audience continuing to grow at an exponential rate.

In 2024 and 2025, the “Jesse Cook Live in Concert” Tour will continue to expand with his growing popularity and the addition of new cities and larger venues.

“What do I call my music? I never know how to answer that question. Mostly I don’t care, as long as it touches people’s hearts” -Jesse Cook